On the other side of the fence, Crossfit is marketed in direct opposition of Bodybuilding - a too self-centered a culture. Note that crossfit doesn't put mirrors on their walls (although they take a picture of every rep and post and share them).
It's all non-sense. The future of female bodybuilding could gain greatly with some cross over. Case in point, Crossfit pioneer Gillian Mounsey. She's in training for physique or bodybuilding and she has a highly marketable body for sport. More importantly her look could get other women into the sport. There's no reason there shouldn't be carry over. Everyone trains hard. They're all highly disciplined. Stop marketing female bodybuilding with men's bodybuilding.
I can't reiterate the importance enough of buying the product of the sponsored athletes. The lifestyle either bodybuilding or elite crossfitter is hard as hell and the temptation to retire or take it easy is always there. The sponsorship is the extra motivation. It helps pay the bills for more gym time.
The current crop of MS O competitors don't have a ton of sponsorships. The lower level competitors have more because they haven't taken their bodies to a wholly unmarketable level. Alina Popa is probably the only one who does but she doesn't have much in way of sponsorship. Perhaps because of her video work.
Back to Gillian, she may only dip her toes in the sport, but it's important to recognize that the crossfit/bodybuilding crossover should be an easy one and hopefully a popular one to ensure the future of each sport.